Amberin collaborated on aespa's 2023 debut 3rd anniversary fan meeting <MY DRAMA>, overseeing the new technology convergence content part, and created unique visuals through various immersive technologies.
The XR opening video, based on aespa's unique concept that traverses between virtual and real worlds, was directed to emphasize the individuality and charm of each member against a fantastical background and atmosphere. The first stage, "Welcome To My World," showcased AR effects within the artist's performance on stage, linked with the XR opening to continue the storyline, and utilized generative AI technology to create a unique and surreal video style. The song "Drama," with a cyberpunk concept, highlighted its key sections with AR effects focused around its music video and main visuals, offering a new spectacle to the audience.
Amberin expanded visual creativity, creating new visuals unprecedented in previous performances, enhancing the overall completeness of the concert and amplifying the audience's immersion and emotional impact.
AMBERIN
The art tech group Amberin is a multimedia production company. It started as a live visual production company for concert in 2007 and then has gradually expanded its works into audio-visualization projects which have made experiences of planning, directing, and producing more than 15,000 performance videos so far.
In addition, it has strived to produce a variety of contents which combine emerging new technologies such as projection mapping, hologram, interactive, AR and XR, to provide artists and audiences unprecedented experiences with creation to adapt to the changing times.
Amberin has a deep understanding of immersive technology, various achievements in designing and operation to produce the high-quality contents based on our professional experts, technical capabilities, and abundant experiences.
