Metacity <Paris X Seoul>

"Metacity" is an immersive artwork created by South Korea's leading digital art studio, ARTECH.
This project celebrates the collaboration between Seoul and Paris and will be unveiled in Paris to coincide with the 2024 Paris Olympics.
The piece incorporates various elements found in the cities of Seoul and Paris, such as architectural styles, visual components, and road signs.
For Paris, iconic structures like the Eiffel Tower, Notre-Dame Cathedral, and the Arc de Triomphe are seamlessly integrated into the artwork.
The artwork also features cafes along the Seine and street artists, reflecting the city's unique ambiance.
Additionally, Paris's characteristic beige buildings, intricate balcony decorations, and vintage street lamps play a significant role in the digital art piece.
This virtual city reflects the intent of Studio ARTECH through a combination of distorted time and space.
One of the most distinctive features of 'Metacity' is the use of geometric structures.
These structures were generated by artificial intelligence to appropriately express the evolution of the city.
Studio ARTECH crosses the boundaries of modern digital art by integrating AI, blockchain, and virtual reality, offering the audience an opportunity to explore and experience these boundaries.
This art project uniquely and fascinatingly merges the cultures of Seoul and Paris.
It combines the vibrant urban landscapes of Paris with the modern and dynamic elements of Seoul, celebrating the infinite interconnectedness of global societies.
Commemorating the Paris Olympics, this piece holds special significance, providing the audience with a novel experience of the beauty and cultural heritage of both cities.

PRODUCTION

STUDIO ARTECH

Under the name of ‘Studio Artech’, we have been working as a media artist group that expands their areas of interest to nature, philosophy, science, architecture, blockchain, artificial intelligence, etc.
While making various experimental attempts based on visual arts, We won IF Design Awards, Asia Design Awards, and N Award.